MARKETING STRATEGY
I create roadmaps to ensure your marketing is focused and mapped out.
GO-TO MARKET PLANS
I create a plan of attack so your marketing is focused on the right people and the right channels.
TACTICAL MANAGEMENT
I work with your people to ensure they’re performing and marketing is driving results.
PERFORMANCE OPTIMIZATION
I improve your marketing by solving problems and optimizing channels.
BRAND POSITIONING
I articulate what you do, who you serve and why it matters.
CONTENT MARKETING
I develop plans and content that engages.
How I do what I do?
All good consultants will start with some kind of audit.
My whole process is to understand first of all what you’re doing, why you’re doing it, how you’re doing it, how it’s doing, and ask and answer those questions. At the micro level.
Peter Drucker once said “My greatest strength as a consultant is to be ignorant and ask a few questions.”
When I see the picture, when I see how it’s producing, I then compare it to alternatives — competitors, alternative choices, that are not competitive but are similar — then I’m able to assess and diagnose a recommendation.
It’s an assessment of why you either are not getting the results you want.