Category: 3 things

Movember, anyone? Easy read on how to do growth experiments process. The most impressive people I know spent their time with their head down, getting shit done for a long, long time. ~ Sam Altman

Anniversary. 12 years and going strong. The day I resigned from Baby Stork interim CMO position. Tnx guys and girls, it was a blast! The best marketers are humble. ~Luke Thomas

Fun fact. Did you know that the of Monday originally translates from Latin dies lunae a.k.a. “day of the Moon“. (#moonday) Bad customers or clients are the natural result of bad marketing. ~Jim Connolly Is your business on a decline? Why? Just remember – if you keep doing what you’ve been doing so far, you’ll…

Regarding priority. Ask yourself, what would be stupid for us not to do in the next 90 days? I’ve been playing with the thought of publishing on Medium for quite some time. To my surprise, only 8% of marketers plan to add Medium to their marketing efforts in the next 12 months. You just can’t…

Great read. If you want to understand and optimize your SaaS business, these are the metrics you need to pay attention to. Are you still buying banner ads? Did you know that the average click-through rate of display ads across all formats and placements is merely 0.06%? Don’t watch the clock; do what it does.…

Ask your potential customers if they like your product. They will probably nod. Then ask them if they like it for $20. Only then you will know. Madhavan Ramanujam would call that “a willingness-to-pay talk“. Eliminate one of the biggest risks of failure, running out of money. Become ramen profitable. (Old read, but totally worth…

Most of the startups dream to become unicorns..the Billion $$$ company. Don’t. Please don’t. Rather dream to make your first dollar. And then wake up and make that dream a reality. Easy read. Today is a good day to grow revenue! ~Joseph Walla Great idea. Build a Customer Advisory Board. p.s. Join my email and…

We don’t need marketing, this will sell itself! (Mail me, how that went. #sarcasmoff) Cool tool. Ad Spend Calculator for Healthy Business The Ultimate Checklist for Buying E-Mail Lists (1. Don’t do it. #check) p.s. Join my email and I will send you a notification when something new comes around.

Got a new haircut. (My better half says:”Haba, haba.” I guess I have to trust her.) Great read. How I Grew Mint.com from Zero to 1 Million Users (p.s. Reverse engineer ALL THE TIME.) Blogging is like any sort of long-term relationship. Some days are great. Others aren’t so great, but you’re in it for…

Took few hours off. Went with my love on a hike around a lake. Are you surprised that often CEOs don’t trust marketing? Don’t be. Marketers are often seen as the “money-spenders”. But if you know your stuff, track everything and show how your strategy and tactics lead directly to revenue and a positive ROI.…