- Took few hours off. Went with my love on a hike around a lake.
- Are you surprised that often CEOs don’t trust marketing? Don’t be. Marketers are often seen as the “money-spenders”. But if you know your stuff, track everything and show how your strategy and tactics lead directly to revenue and a positive ROI. Just have those numbers… (p.s. Completely another thing is if you are a new marketing hire. Don’t waste a lot of time convincing the people who hired you to do the thing they hired you to do. Rather show them results.)
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It’s not important to be first in the market but first in the mind of consumers.
(a.k.a. Law 3 from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout)
p.s. Join my email and I will send you a notification when something new comes around.
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